Pantone Colour of the Year: Viva Magenta
Pantone announced its Colour of the Year for 2023: Viva Magenta 18-750. “This year’s Colour of The Year is powerful and empowering,” the company said. “It is an animated red that revels in pure joy, encouraging experimentation and selfexpression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.
“In this year’s Colour of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends,” the company explained. “We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces… Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.”
