October 1, 2017

Monrovia hires marketing officer

Monrovia, a U.S. grower of ornamental and landscaping plants, has announced the hiring of Tristan Simpson as the company’s new Chief Marketing Officer. Simpson is based in the company’s Azusa, Calif., headquarters.

Simpson has more than 20 years of experience in consumer packaged goods marketing and has led brand strategies for Ready Pac Food, Frieda’s, Sun Pacific and others. At Monrovia, Simpson will be responsible for developing, implementing, and managing a comprehensive marketing strategy as the company continues its campaign to increase customer awareness and engagement with the brand.